Brand Strategy

More than just a logo

How do you define your brand?

Is it your logo and visual identity, is it your customers' perceptions, is it your vision, values and actions, or is it your systems and the way you do things?

The truth is, it is all of the above and more, which combine to create the intangible thing we call a brand. Done well, branding can energise your existing customers, attract new ones and inspire employees, old and new.

The reasons to review your brand strategy can be many:

• You might be entering into a new market
• You might be having a change of strategic direction
• You might feel you are no longer talking to your target audience in the way you should
• Your competitors might be gaining ground on you.
• Or you simply might feel everything is in need of a refresh.

To help develop your brand strategy we'll want to investigate the reasons why and where you are now, ideally in a brand workshop. We'll then work on a strategy, design and narrative to bridge the gap between old and new.

The work doesn't end there. We'll help you develop a solid and consistent plan for implementation, and then, when your new brand is out in the market, work on how the brand can be nurtured and cultured to keep it revitalised and fresh.