The Marketing Eye Blog
- End of the recession? It's barely half-time
Neil Edwards, Managing Director of The Marketing Eye, looks ahead to the Budget on 20 March and calls for measures that deliver hope and confidence above all... read more
8th of March 2013 by Neil Edwards
- Maximise your next media interview - 5 tips for how to prepare
This is a guest post by Jennifer Wasilisin Burns of Marketri, our associates in the USA. The article first appeared on the Marketri blog. There's... read more
17th of February 2013 by Neil Edwards
- Is it ever OK to buy Social Media likes for your business?
Is it ever OK to buy Social Media likes for your business? The Facebook ‘Like' and the Twitter follower have created a universe of online marketing... read more
3rd of February 2013 by Neil Edwards
- Why B2B online marketing doesn't work
Why B2B online marketing doesn't work Many businesses are now completely sold on the benefits of online marketing. They invest a great deal in search engine... read more
11th of January 2013 by Neil Edwards
Thanks George, but now would be good
Posted Wednesday, March 20th, 2013 by Neil Edwards
On the face of it, this was a better Budget for the small business owner than we expected, but on the downside, we have to wait for the benefits.
The most notable and welcome measure is the new Employment Allowance, which answers my call for a specific break to reduce the cost of employing people. We need to see the detail, but if it works as advertised, it looks very encouraging. But why oh why is it not implemented with immediate effect? Businesses need support now and people, particularly young people, need jobs now, not in a year's time.
Other good news is on the employees' side. The increase of the personal allowance to £10k will keep more money in our team's pockets and share the burden of keeping take home pay in line with inflation. Tax free child care will help working Mums to return to work. As an employer of talented mums and mums-to-be that we want to keep, any help is appreciated.
The axing of the fuel duty allowance is as welcome for businesses as it is for consumers. Let's see how much of it is reflected in the price at the pumps before we get too excited.
The cut in the main Corporation Tax rate doesn't help us. In fact, the rates have now been harmonised so the preferential small profits rate will no longer exist - is this right or fair? I'm not sure. Maybe hoping the small profit rate would be cut as well as NI was too much to expect in one budget! Seriously though, the Chancellor shouldn't lose sight of the significant strain on cashflow that Corporation Tax can cause the average small business at a time when year-on-year growth in turnover and profits is far from guaranteed.
So, in summary, more than I expected and the intention of the Budget seem right - we just need the help now!
21st of March 2013
- Five Free, Quick Strategies to Boost Your Online Marketing
For small and medium sized businesses, Internet-based marketing can be a costly, time consuming expense. Those who can't afford pay-for-performance... read more
19th of September 2012 by Neil Edwards
- Inbound versus outbound marketing in the new economy
Inbound versus outbound marketing in the new economy Managing Director, Neil Edwards, looks at why businesses can't afford to overlook inbound... read more
14th of December 2012 by Neil Edwards
- 2009: A year in review - and our predictions for 2010
2009 was a challenging year for marketers. This time last year we were talking about the collapse of Woolworth's and still recovering from the shock of Lehman... read more
1st of January 2010 by Neil Edwards
- What is your content strategy?
What is your content strategy? As businesses become increasingly persuaded to the benefits of content marketing, Managing Director, Neil Edwards, asks if business... read more
5th of January 2013 by Neil Edwards