Nudge Global

Objectives

Our client wanted us to build a website that introduced new CMS functionality to make the site easier to edit and change. The previous website was difficult to update without the need for outside assistance, which, in turn, made small changes difficult and time consuming. The previous site was also slow to load, which had a negative impact on the user experience as well as

an impact on search engine rankings. The new site needed to address all of these problems together.

“This was I believe the 8th website project in which I have been involved with in my career and the most positive experience to date.”

Our Approach

In order to meet the objectives, we first needed to understand the issues that plagued the original website. We quickly established that the main problem was the WordPress theme, which was responsible for both it being difficult to update and for the slow load time. The theme no longer worked with Live Composer, which was the WordPress builder that allowed the website to be updated without jumping in and out of the code.

One solution we explored was to roll back the various plugins used on the site, and indeed WordPress, to an earlier version that would work with Live Composer. However, this would have been time consuming, error prone, open to security breaches and likely to lead to the loss of recent edits.

Instead, to meet the needs of the new design issued to us by the client, we opted to build our own custom responsive theme that was compatible with newer versions of Live Composer, and also faster and less “heavy” than the existing one. By building our own theme, we would, in future, be able to keep the theme updated and compatible with changes to WordPress, rather than relying on a third party.

We also sought out a new WordPress page builder called WPBakery Page Builder. With the new builder in place, the website would not only be easier to update, but enable more creative flexibility in the design and layout of pages, something the previous builder did not allow for with its rigid editing options.

The Results

We think the results speak for themselves. This is what Caroline had to say about her experience:

“This was I believe the 8th website project in which I have been involved with in my career and the most positive experience to date. In particular I would like to call out:

Chaz (Warriner) – who was great in dealing with a design which pushed the boundaries of what we initially discussed and has really met my objective in creating a site that looks good, but that I can easily update. To be able to update all the elements of our site as we grow is a real game changer for us.

Neil (Dyer)– who kept the show on the road and is always good at explaining things to me in more lay person’s terms!

Most importantly as an agency I find your team really easy to work with. I never feel that I get anything but an honest answer to a question or that anything is over promised and then under delivered. This is in sharp contrast to other larger agencies I have dealt with where at the end of the project I never wanted to see them again…”.

Neil Edwards, founder and CEO of The Marketing Eye said:

“Responsiveness, effectiveness and, above all, honesty were the founding values upon which I created the agency 10 years ago and I am delighted to see them being delivered to such good effect today”