Crowd2Fund

The Business

Crowd2Fund launched in September 2014 and will eventually bring 5 different forms of crowdfunding together in one place: equity, loans, revenue sharing, rewards and donations.

Getting The Infrastructure Right From The Start

Our engagement has been on a consultancy basis to share some of our experience in setting up and managing the sales and marketing elements of a new alternative finance platform.

We have provided input into the brand positioning, user-testing of the website and early communications, but our most significant support has been in the management of the ongoing paid search campaigns, where we provide consultancy and hands-on set-up and optimisation.

Results

The website is already receiving more than 10,000 visitors a month from a standing start. A bond product has been launched on the platform, which allows investors to loan money to the company with the borrower agreeing to pay the investor interest quarterly and redeem their initial investment when the bonds mature. Crowd2Fund's flagship product is, however, the Revenue Loan, which allows repayments to fluctuate in line with cash generated in the month.

Crowd2Fund is one of the first to market with the new IFISA and has also launched an App.

Certainly one to watch.