Unlock Your Website's Potential with Microsoft Clarity

What is Microsoft Clarity?

Microsoft Clarity is a free tool that helps you understand how people use your website. It gives you detailed information about how visitors behave, using heatmaps, session recordings, and other features.

Why Use Microsoft Clarity?

Detailed Heatmaps: Clarity offers click, scroll, and movement heatmaps that allow you to see where your users engage most on your site. This visual representation helps you identify which parts of your website are working well and which may need improvement.
Session Recordings: With Clarity, you can watch live session recordings of user interactions on your site. This feature lets you observe real-time user behaviour so you can understand their journey, identify pain points, and make informed decisions to enhance their experience.
Powerful Insights with Minimal Impact: Unlike some analytics tools, Clarity is lightweight and doesn't slow down your website. It's designed to run efficiently in the background, ensuring that your users enjoy a smooth browsing experience while you gather valuable data.
Deep User Insights: Clarity's dashboard provides detailed metrics and filters to help you segment your data. Whether you want to understand the behaviour of mobile users or focus on visitors from a specific region, Clarity makes it easy to get the insights you need.
GDPR and CCPA Compliant: Microsoft Clarity is fully compliant with GDPR and CCPA regulations, ensuring that your data collection is both secure and respectful of user privacy. You can use Clarity with confidence, knowing that it meets the highest data protection standards.
Completely Free: One of the most compelling aspects of Microsoft Clarity is that it is entirely free to use. There are no hidden fees or premium versions—just powerful, accessible insights.

Getting Started with Microsoft Clarity

Visit the Microsoft Clarity website.
Sign in with your Microsoft account.
Add your website to start collecting data.

It’s that simple! With Microsoft Clarity, you can create a website that really works for your visitors.

Ready to improve your website?

At The Marketing Eye, we can help you set up Microsoft Clarity on your website and give you a demonstration of the key features raised on the dashboard. Get in touch with us today!

“Microsoft Clarity gives you the insights you need to optimise your website, improve user satisfaction, and achieve your business goals.”

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Author

Darren Coleshill

Our leader in social media management, email marketing and CRM and Marketing Automation, Darren is responsible for The Marketing Eye being one of the few agencies in the UK able to offer full end-to-end customer journey management.

Campaign Manager / The Marketing Eye