Ideas and insights from The Marketing Eye
Monthly marketing tips, ideas and news from The Marketing Eye
Previous issues
2009
November issue - Marketing medical
October issue - Be prepared
August issue - Summer review
July issue - Being social - Part 3
May issue - Why bother being a blogger?
March issue - What’s all the fuss about Twitter?
February issue - Charitable partnerships
January issue - Direct marketing is an effective way of reaching new customers and old
2008
December issue - Sources of business
November issue - Brand strategy
October issue - Be fair to your customers - it's the law!
June issue - Are you making the most of email?
April issue - Can you profit from CSR?
February issue - Going the extra mile for your customers
January issue - PR: something for nothing...
2007
December issue - Marketing planning
November issue - Tips on sourcing mailing data
October issue - Making advertising work
September issue - Brand - it's not just a big business issue
August issue - The art of good design
July issue - Measuring success
June issue - Pay-per-click advertising
May issue - Getting to the top of the search engines
April issue - Secrets of successful direct mail
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