Marketing News
Trade shows continued successFace-to-face trade shows and events are thriving and continue to be important to businesses....
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Targeted TV ads in UK by next yearThe launch of BSkyB's addressable ad service, AdSmart, next year will mark the beginning of mass market targeted substitutional advertising (TSA) on TV in the UK....
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Mobile internet usage dominates media...Research across 15 European markets by the European Interactive Advertising Association (EIAA), has revealed that Europeans spend an average of 6....
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Smaller brands on the upA global study of 5,500 consumers by marketing agency Iris, suggests that consumer concern over what they are spending has led to the rise of smaller brands....
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Post Recession SuccessThis article describes a year-long research project, which analysed corporate performance during the last three recessions....
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Virtual advertising on Street ViewAfter filing a new patent, Google can now carry real-time ads on billboards and posters through its Street View mapping service....
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A woolly rebrandThe Prince of Wales hopes to rebrand wool and encourage a return to woollen goods in order to replace the 'fast fashion trend' of throwaway garments....
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FMCG moves towards social mediaThe FMCG sector spent 61% of its media budget on TV compared with only 1% online from July 2008 to June 2009....
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Democratic marketingThe public is becoming increasingly involved in what is known as 'democratic' marketing....
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Product placement developmentsThe Audio Visual Media Services (AVMS) directive, to be implemented in the UK by 19 December, will allow product placement in light entertainment and sports programmes, but not children's programmes....
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Advertising reboundsAdvertising - regarded as a barometer of economic activity - appears to be recovering and companies are increasing their ad budgets....
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High Street competes with webInternet sales rose by just 1....
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Online advertising and pricing to come under investigationThe Office of Fair Trading (OFT) has said that it intends to monitor the pricing and advertising policies of firms that sell on the internet....
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Print best for retailingA study by BrandScience for the Outdoor Advertising Association (OAA) claims that print media is the most effective form of advertising for retailers....
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Evening Standard to be freebieLondon's The Evening Standard is to become a free newspaper, in the interests of achieving a wider circulation, despite the loss of £12m in revenues....
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Battle of the adwordsGoogle has won the first phase of its battle against Moët Hennessy Louis Vuitton at the European Court of Justice....
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Starbucks drops identikit storesStarbucks is thinking of rebranding its shops to make them appear less corporate....
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The Asian collectionAsda is launching a range of clothes specifically for its Asian customers, reportedly the first high-street collection of its kind....
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TV adverts to appear while the programme is runningThe TV screen may be about to get it from all sides: TV networks and advertisers are quietly testing whether consumers will respond to promos and ads that run on the top and bottom sectors of the screen - even while some of their favorite programs are airing....
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Multi-brand advertisingMulti-brand ads are becoming popular as a way of promoting a range of products and lowering the cost of advertising....
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Advertising perceived as low on ROIAccording to the latest Marketing Trends survey amongst 1,223 marketers, by The Chartered Institute of Marketing (CIM), advertising, excluding online, produces the worst return on investment for marketers....
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More to a logo than meets the eyeLogos are central to the visual corporate identity and the company image....
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Increase in trafficOnline retail traffic is said to have increased by 10% over the last year as consumers search for bargains....
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The over-50s - ignore them at your perilThe over-50s represent 34% of the UK's population, which according to Saga holds 80% of the country's private wealth and 40% of disposable income....
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World adspend predictionsAdvertising spend in the UK is forecast to decline until 2011 according to latest data from ZenithOptimedia....
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Big four raise ad spendThe big four supermarkets spent £13m more on advertising in the first five months of the year than they did last year, according to consultancy Billetts....
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Employers shouldn't block access to Social Media sitesMany companies block their employees' access to Facebook, YouTube and the like....
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High fashion, high growthHigh street fashion may be suffering, but its online counterparts are experiencing something of a boom, as evidenced by luxury retailer Net-a-Porter's near trebling of pre-tax profits last year....
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Email important to BtoBNew research by B2B Marketing has revealed that three-quarters of BtoB marketers have increased their volume of email campaigns and messages in the last 12 months....
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M&S most reputable UK companyAccording to the Global Reputation Pulse Study from the Reputation Institute, which looks at the top 140 listed companies, Marks & Spencer is the most reputable company among British consumers....
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Ofcom to allow more ad breaks...Ofcom has decided not to make changes to the rules regarding the amount of advertising on TV, but is to allow more breaks in programmes, which are longer than an hour, on the public service broadcast (PSB) channels: ITV, Channel 4 and Five....
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Marketers ignorant of social mediaMost of the marketers (86%) who took part in The McCann Erickson UK Social Media survey admitted to not understanding it as a marketing tool....
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Mind the gaps!Media owners are being forced to advertise on their own platforms because of the advertising downturn....
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Celebrity EndorsementCelebrity endorsement may be commonplace, but celebrities may have to think twice about it in future....
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Corporate HospitalityMany marketers have considered removing corporate hospitality from the marketing mix altogether in response to the economic climate, an attitude that has damaged the industry....
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Google to Run Its First TV AdvertisingEven Google is seeing the limits of search ads and YouTube....
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London banks on a re-brandMayor Boris Johnson wants to rebrand London in the same sort of way as New York is promoted as NYC....
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Global advertising spendThe latest ZenithOptimedia report predicts that global adspend will fall by 6....
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Marketing in a recessionIn this article on marketing in the recession, the authors contend that as each recession is different, marketers do not necessarily know how to respond....
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Changes at top of brand league tableWal-Mart, which was in the number three spot has risen up to knock Coca-Cola of the top slot into second place on the Brand Finance Global 500....
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Customer retentionIn this economic climate customer retention strategies for B2B brands are taking priority over acquisition strategies....
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Direct mail down but check the sectorResearch from the REaD Group shows that the volume of direct mail was down by 8....
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No time to make cutsManagement Today provides some key points on marketing during the recession....
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Attracting national trustThe National Trust has adopted the strapline: 'Time well spent' in order to attract first-time visitors to its properties and encourage members to increase their visits....
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MPs social networkingA new report from the Hansard Society and Microsoft, says that MPs are using the internet to contact constituents rather than employing more direct contact....
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Brand loyalty to customersAndrew Wallmsley says that in the past customer loyalty has been more akin to customer tolerance in the banking sector and the same can be said of digital channels....
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Corporate market no longer sweetThorntons, which is the largest seller of customised chocolates in Britain, has experienced a decline of over 25% in the purchasing of their products for corporate gifts, as businesses cut unnecessary expenditure....
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Nostalgia ads or the same old song?Many brands are bringing back ads from the past, or parts of them, to take advantage of the wave of nostalgia that seems to be sweeping the country....
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Brand Aid for Comic ReliefThe new campaign for Comic Relief, entitled Brand Aid, is using famous advertising characters, such as Levi’s Flat Eric, Bertie Bassett and the Smash Martians....
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Viral is a long-term strategyViral marketing is so much more than just videos on YouTube....
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Measuring Social MediaMost marketers are not monitoring what people say about their brands in social media, according to a new survey by the Chief Marketing Officer (CMO) Council, but some big marketers are beginning to do so....
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