The Marketing Eye

Now there's an idea!

Historic Italian Homes

As Historic Italian Homes became increasingly established, owners Karen Carson and Steven White realised that they needed to improve the overall presentation of their business if they were to generate a greater number of serious enquiries from new prospects. More thought was required into how to communicate what their business was really about and the quality of the service that they were able to offer.

The first stage was to articulate the proposition. The Marketing Eye developed: "Your first sunset is just a phone call away"

The line, supported by a creative that combined both the romance of Italy and the approachable professionalism of the service, captured the idyll of owning a property in Italy and the ease with which the dream could start to come true.

A new web site was seen as the priority. The Marketing Eye worked on all aspects of the site from design to construction. The creative was also carried across into new advertising. We are now consulting on search engine optimisation and will continue to discuss the on-line and off-line advertising strategy to maximise visitor numbers.

"Neil, Mark and Jo worked on our business as if it was their own. Ideas and suggestions were always coming forward and we knew that whether it was a creative or technical challenge they would deliver. Everybody talks about working together, but this really did feel like a partnership".

Steven White