"Hospice in the Weald is exceptionally grateful to The Marketing Eye as marketing partner for the Red 8 Event ( a first ever corporate event for us). They have been invaluable in helping to promote what has become such a high profile and much talked about event. As well as being professional and thorough - they have also been wonderful to work with."
Rachel Holweger, Fundraising Director, Hospice in the Weald
Property In is an established, independent estate-agent specialising in South London.
The proprietors, Steven and Helen Smith, approached The Marketing Eye with a brand challenge. At the time, the agency had two branches and effectively two businesses: Property in Dulwich.com & Property in Camberwell.com. Steven and Helen recognised that this approach to naming was limiting the ability to extend the business into the neighbouring areas.
The Marketing Eye advised Steven and Helen to make Property In the main brand and to use the descriptor flexibly, whenever it was necessary to emphasise the local focus and expertise. We also advised that the .com element of the name should be limited to use in relation to the web-site as it gave the impression of an internet-led business. This was not the case; the key strength of Property In was in its personalised, one to one service.
Finally, our review concluded that the identity of the business was inappropriate for its target market and was holding the business back. The Marketing Eye evolved a stronger identity that was recognisable, relevant and differentiated.
Steven and Helen committed themselves wholeheartedly to the re-brand and worked with The Marketing Eye to achieve a total launch of the new brand on 2/1/06. The re-launch involved a new web-site, new advertising, new stationery, new brochures, new signage and a complete refurbishment of the offices.
"The team at The Marketing Eye was prepared to challenge us and say what they thought. We have gained considerably from listening to what they have to say and giving them room to show us their ideas. The positive response to the re-brand has been overwhelming."
Steven Smith, Director