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The Marketing Eye Blog << Blog Home
La Dolce Vita
Posted Monday, September 15th, 2008 by Neil Edwards
We are just back from Italy, where we have been visiting our clients Ultissimo and viewing 2 of their property developments in Umbria.Ultissimo is the brain child of Paul Belcher and Steven and Karen White. Typically they find and renovate rural buildings that have fallen into disrepair. The buildings are lovingly transformed into 6-8 extremely stylish second homes or holiday villas, which are then sold, predominantly to the UK market.
The renovations are all meticulously carried out and it is very clear that Steve and Karen, the principles behind the renovation activity, leave a lot of themselves in each project. They take their responsibilities to the community and the local environment very seriously and treat each development as a legacy to the country that they love so much.
Most of the original features of a property are retained, sometimes with surprisingly rewarding results. At San Vittorino, near Gubbio, they uncovered a 14th Century fresco on the wall of an abandoned chapel. This now forms the stunningly original centre-piece of the bedroom in one of the properties.
We have been fortunate to work with Ultissimo since its formation in 2007 and have watched it quickly grow into a successful business. Regular reviews appear in the property pages of the national press and the development at Rancale, nr Umbertide, was a 2008 Award Winner in the CNBC European Property Awards.
Jo, our creative director, is currently out with the clients visiting 2 new projects in the Lake Como area. We'll post her report as soon as she gets back.
Posted Monday, September 15th, 2008 by Neil Edwards
Other Articles In This Category
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With the week dominated by the Budget in the UK, this week's post is a case study on the marketing activities undertaken by our clients, Creaseys, a 10 partner firm... read more
24th of April 2009 by Neil Edwards - Designed to Care
Our client, Designed to Care, launched this week.Designed to Care, the brainchild of Keith and Natalie Burrows, designs and retails clothing that is specially... read more
9th of October 2008 by Neil Edwards - Congratulations Ultissimo!
Congratulation to our clients Ultissimo who have just won the 5 star award for 'Best redevelopment Italy 2008' for their property development at Rancale... read more
2nd of October 2008 by Neil Edwards - Signature Safaris
We are proud of all the work we do here at The Marketing Eye, but every now and again a job comes along that gets everybody even more motivated and engaged than... read more
26th of September 2008 by Neil Edwards - Tasty! - Effective use of direct marketing
Our latest campaign has just landed on the doorsteps of 10,000 homes in East Sussex. DineAsia is a Thai and Indian fusion restaurant in our local village of Nutley.... read more
25th of September 2008 by Neil Edwards - Making waves with marketing
Neil has been to the Southampton Boatshow this week where he caught up with old colleagues from Lombard. Here are his thoughts:Despite the credit crunch, it was... read more
18th of September 2008 by Neil Edwards
